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Blog

About our new products.

by BTW Co.

2 months ago


Blog

About our new products.

by BTW Co.

2 months ago


Hi Everyone!!!!  

Thank you for stopping by!  I am so excited that after two years of product development and planning we are finally launching By The Way, Your Hair Looks Fabulous!™ 

I'd like to tell you a little bit about the products and why we decided to make them. As I have written about extensively, premature graying runs in my family, and I started to go gray in my early 20's. After ten years of coloring, I decided to let my natural hair color grow because I had become allergic to some components in many hair dyes.  It was also time-consuming and expensive to constantly touch up my color, and I decided to "just let go" and make the best of going gray. Along the way I started writing about it on my blog, How Bourgeois.  

Millions of page-views and thousands of shared stories later, my husband Jon and I realized that there were many, many "silver sisters" who share my experience - women who want to grow out their natural hair, are interested in products that are more naturally-derived, and who want to look amazing without spending a fortune. 

Jon has worked in consumer product development for many years, and together we have created By The Way, Your Hair Looks Fabulous™ - a brand and a product line that strives to be more natural and more affordable.

There are many, many haircare products on the market - I have tested and written about a lot of them.  Here are some of the things that we did to set ours apart: 

- Every product in our line is informed by my many years of experience in growing out and styling my gray hair.  My well-known "tips and tricks for gray hair" are reflected in these products.

- Because many of my readers have ingredient sensitivities like my own, we care a lot about making our  products more natural - every single product in our line is Free From: Phthalates, Sulfates, Parabens, Silicones and Synthetic Fillers.

- We care about our ingredients and how they are made- we manufacture a cruelty-free product line, and we are Leaping Bunny Certified

- We think that where the products come from matters - all of our products are Made in Canada and distributed from our Michigan location. 

There is something else that I want to really emphasize!!  While I created this line for my fellow "silver sisters," 6 of our 8 products can be used by anyone - our daily shampoo and conditioner, clarifying shampoo, hair serum, styling cream and of course our "Life Changing leave-In" can be used by people with any hair type or color.  

My friends and family have been using and testing these products for several months, and I hope that you will love them as much as we do.  THANK YOU, THANK YOU, THANK YOU for stopping by to learn about them, and if you have any questions or concerns please EMAIL ME at hello@thebtwco.com.  

 

xoxoxo,

Lauren