Blog
We're Back with Some BIG NEWS!!!
by The BTW Co.
A year ago
I’m so thrilled that I can FINALLY share a bit of exciting news!!! Some of you might have noticed that The BTW Co. has been out of stock for a while - pandemic supply chain issues for both ingredients and packaging set us back a bit, and then the BTW Co. went through a big and fantastic change so we can always stay in-stock from now on.
Two great things have happened -
First, we've heard you. Your input matters! Many of you have asked for smaller sizes of our shampoos and conditioners, especially when you’re using purple products for the first time. So with that, we’ve added 8-ounce bottles of our Purple Shampoo & Purple Conditioner to the line!
Additionally, many customers have found The BTW Co. because of sensitivities to certain ingredients and a desire to avoid harsh chemicals, fillers and synthetic fragrances. While we use scents derived from natural fragrance oils, and we have deliberately kept our scent profile low, some of our customers have asked if we could even create a fragrance-free option - so we did! You can now find 8-ounce bottles of fragrance-free Purple Shampoo & Purple Conditioner on our site.
We are also really excited to announce that we’ve updated our best selling Life-Changing Leave-In Conditioner and Silicone-Free Serum. These are amazing products for all hair types that may be used together or individually, to add moisture, control fly-aways and soften hair.
The second bit of news is that BTW has concluded a merger with a larger company that believes in our vision, allows us to keep complete control and is not changing any of the products and ingredients that you love. The new structure gives us more opportunities to share our line with our customers and never go out of stock again!
We're not lowering our standards or altering our formulas. We still hold a commitment to being as natural as possible, using the same production team and the best quality ingredients we can find. We continue to be cruelty-free with no animal testing, and no silicones, sulfates, phthalates, parabens or synthetic fillers!
We're excited to share our future plans as we go. In fact, 5-6 new products are in the pipeline for later this year/early 2024. Things like innovative styling products made just for long and short gray hair and gorgeously hydrating hair masks that you’ll love to pamper yourself with.
And that my friends is the scoop! This is where we’ve been, and we missed you. All of our products can be found at www.thebtwco.com with free shipping when you spend $40 or more and (soon) on Amazon with Prime shipping. WE’RE BACK!
Xoxoxoxox,
Lauren