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Nice to meet you!


Hi, I'm Lauren! I'm so happy that you're here! \(^-^)/

Thank you for stopping by!  I am so excited that after two years of product development and planning we are finally launching By The Way, Your Hair Looks Fabulous!™ 

I'd like to tell you a little bit about ourselves, our products and why we decided to make them. As I have written about extensively on my blog How Bourgeois, premature graying runs in my family, and I started to go gray in my early 20's. After ten years of coloring, I decided to let my natural hair color grow because I had become allergic to components in many hair dyes.  It was also time-consuming and expensive to constantly touch up my color, and I decided it was time to embrace my gray! Along the way I started blogging about it. It's been quite an amazing journey and I have loved sharing it with all of YOU!

Millions of page-views and thousands of shared stories later, my husband Jon and I realized that there were a large number of "silver sisters" who share my experience - women who want to grow out their natural hair, are interested in products that are more naturally-derived, and who want to look amazing without spending a fortune. 

Jon has worked in consumer product development for many years, and together we have created By The Way, Your Hair Looks Fabulous™ - a brand and a product line that strives to be both more natural and more affordable than other products made to care for silver hair. 

There are many, many haircare products on the market - I have tested and written about a lot of them.  Here are some of the things that we did to make ours special: 

- Every product in our line is informed by my experiences in caring for and styling my gray hair. I've spent years dreaming up just the right tools for our hair needs.

- Because many of my readers have ingredient sensitivities like my own, we care a lot about making our  products more naturally-derived. Every product in our line is free from Phthalates, Sulfates, Parabens, Silicones and Synthetic Fillers.

- We care about our ingredients and how they are made, so we sourced a cruelty-free product line, and had it Leaping Bunny Approved

- We think that where things come from matters - all of our products are made in Canada to our specifications and distributed from Michigan. 

There is something else that I want to really emphasize!!  I created this line to help my "silver sisters," but 6 of our 8 products can be used by anyone - our daily shampoo and conditioner, clarifying shampoo, hair serum, styling cream and of course our "Life Changing Leave-In" conditioner can be used by people with any hair type or color.  Our purple shampoo and conditioner are made for people with gray, silver and blonde hair. 

We have worked really hard to create a hair care line to make you SPARKLE and look your best, and I hope that you will love these products as much as we do! THANK YOU, THANK YOU, THANK YOU for stopping by to learn about them, and if you have any questions or concerns please EMAIL ME at hello@thebtwco.com.