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Frequently Asked Questions

Where can I find By The Way, Your Hair Looks Fabulous!™ and other great BTW Co. products? 

Right now, the only places to find our products are on and on  In the future our products will be sold in retail stores and on other web sites.  If your friendly local store- or salon-owner wants to sell our products, ask them to give us a shout at

How do you price your products? 

The price of our products is based on their ingredients and sizing.  We use premium ingredients and our products are made in Canada.  We have tried to make every product as affordable as possible - our goal is for everyone to be able to have great hair!

What is the shelf life of your products?

Most of our products have a shelf life of approximately two years.  

When will my order ship? 

All of our items are in stock, and your order will ship by the next business day.  Orders received on weekdays before noon EST will ship on the day that they are received. 

How would you describe the scent of your products?

All of our products have the same scent profile, and we have intentionally made our product line gentle on the nose! Many of our customers who have chemical sensitivities are also sensitive to perfumes as well. Our products have subtle hints of sandalwood and vanilla, and we absolutely adore the scent of our products - they are soft, warm and calming, and not outrageously fragrant.  

Are you "Curly Girl Method" approved? 

Most of our ingredients are Curly Girl Method approved, however we recommend that every customer review our ingredients and make sure that they work for their own hair if they are following a specific program.  We try to be as inclusive as possible, but we are not able to track every hair program, and we may make changes to our products over time.  All of our product pages list complete ingredients for each product.  

Are your products vegan? 

Our products are 100% vegan with the following exceptions: 

- Daily Moisturizing Shampoo: contains a honey-based ingredient

- Daily Moisturizing Conditioner: contains a honey-based ingredient

- Styling Cream: contains a honey-based ingredient

What is Leaping Bunny certification?

We have had our products approved by Leaping Bunny to verify that we are cruelty-free throughout our entire supply chain. We do not test our finished products on animals AND our suppliers also verify that they do not test our individual ingredients on animals. We love animals (our CEO is actually a mini-Goldendoodle), and we would never test on them. You can learn about the Leaping Bunny program here

Who's running this place, anyway? Click here

What is your privacy policy? Click here (we won't tell). 

What is your returns policy?  Click here, we're happy to help you at any time! 

Where can I find the full terms & conditions for this site?  Click here, and bring your reading glasses.

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